Our Story

When the founders of BLUEGEAR, Ivan and Sophie, met for the first time, they immediately hit it off over their mutual love for online shopping. However, they quickly realized that the online shopping experience was often complicated and frustrating, with unclear policies, hidden fees, and subpar customer service.

They decided to take matters into their own hands and create a company that would be the answer to all their online shopping woes. After countless late-night brainstorming sessions, they came up with the concept for BLUEGEAR - an online store that would offer a simple, hassle-free shopping experience and always put the customer first,¬†the place where "Online Shopping" becomes "Smile Shopping ‚ėļ‚ÄĚ!.

To ensure that every product sold on their platform was of the highest quality, Ivan and Sophie made it their mission to personally vet and test each item before it was offered for sale. They also hand-packed and double-checked every order before shipping it out, guaranteeing that their customers received exactly what they ordered in perfect condition.

Their dedication to transparency, high-quality products, and unparalleled customer service quickly earned BLUEGEAR a loyal following. Customers came to trust BLUEGEAR as a company that truly cared about their needs and always went the extra mile to make them happy.

As BLUEGEAR continued to grow, Ivan and Sophie made a promise to their customers that they would never compromise on their core values of honesty, simplicity, and quality. They remain committed to this promise today, and it's what sets BLUEGEAR apart from the competition and keeps customers coming back for more.

To live up to our mission, they have established these guiding principles that we adhere to every day at BLUEGEAR!



  • Earn Your Trust

We believe your trust in us is fundamental to your shopping experience. We are dedicated to high standards of quality and service to make certain that you can always rely on us. We impose strict quality controls on every item we sell. We manually double check everything before it is packed and shipped, giving you complete peace of mind when shopping with us.


  • Genuine Care

We believe that every step and detail matter when it comes to your shopping experience. It is a team effort, and internally we have clear guidance to communicate our philosophy. Everyone on our team is dedicated to perfect your experience. This is our Products team, our Customer Service team, and our Logistics team. We care, every step of the way.


  • Keep it Simple

Our goal is to create a hassle-free shopping process for you to make it easy to shop with us. This means no confusing policies or complicated forms.
If you have questions or concerns, our Customer Service team is here to help 24/7! Every day we are constantly looking to simplify more and improve your experience.


  • Deliver¬†Smiles¬†‚ėļ

We believe that every order is an opportunity to make someone happy.
It is our everyday joy and goal to deliver happiness to our customers with an enjoyable experience. We hold this at heart and it has been a constant motivation for us to keep improving! 

Founded in 2016, we observed the complexity and hassles that accompanied ordering online and we wanted to create a simpler alternative.
That became our founding idea behind Blue Gear‚ĄĘ, where customers can ‚ÄúShop for Smiles‚ÄĚ without hassle and enjoy the shopping experience while exploring their interests.

Since then, with the support of our customers, we have grown a lot!
We have dedicated teams to master every step and detail of your order.
From Customer Support to Quality Control, we work around the clock to live up to the trust entrusted by our customers and our motto for them to ‚ÄúShop¬†for Smiles‚ÄĚ

Today, BLUEGEAR is a growing community with over 75,000 happy shoppers!


With every order, we promise to our customers:


  • Ultra Fast Shipping

All orders are shipped within 24 hours from the time of your order!
Everything you order has corresponding stock in our warehouses, we do not sell what we cannot ship within 24 hours.


  • 24/7 Support

If you have a question or problem, we will be there.
We have a 100% same-day response rate, including weekends and public holidays, all year round.


  • 30¬†Day Warranty

We promise you a hassle-free experience.
For up to 30 days from the time of your order, if you have a problem with your product (even damage from shipping), we will take care of it.


  • Privacy

Your privacy is of paramount importance to us.
Customer privacy is a serious matter to us and we have strict policies in place to limit and control access to all customers related information.


As we grew, we recognize the growing impacts of our actions and we are committed to do our part to create a better world.
We are committed to:


  • Environmental Protection

We are committed to minimizing our impact on the environment.
We aim to reduce our waste from both packaging and shipping as much as possible, whilst also using recycled material wherever possible.
Equal Opportunities
We do not allow for any unethical discrimination on the basis of race, gender, sexual identity, age, marital status, pregnancy status, mental or physical disability.



  • Animal-Friendly

We are committed to nurturing an animal-friendly environment, they even come to work with us!
We are strictly against selling any product that may be of harm to animals.




Help us to improve by giving us your feedback here.
We are always happy to hear your thoughts and we welcome any feedback you have.